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Process

From a category to a company.

A full product takes about twelve weeks. You see working screens from the first fortnight — not a deck — and get a fixed quote before we start.

12 weeks
  1. Category deep-dive
  2. Brand system
  3. Product build
  4. Launch & hand-over

The four phases

What happens, and when.

  1. 01Week 1

    Category deep-dive

    We map your market, the incumbents and the moments users love or hate. You get a one-page concept and a name shortlist.

  2. 02Weeks 2–3

    Brand system

    Logo, colour, type, voice and motion — coded as tokens from day one, so design and build never drift.

  3. 03Weeks 3–10

    Product build

    Customer app, partner apps, dashboards and website on a shared component kit, with realistic data so it feels real from week one.

  4. 04Weeks 10–12

    Launch & hand-over

    A synced demo for investors, a living brand book for your team, and clean code your engineers will enjoy.

Ways to work with us

Start small, or go all in.

Every engagement is a fixed quote, agreed before we start. No hourly billing, no surprises.

Concept sprint

2 weeks

Fixed quote within 48 hours of your brief

You have an idea and need to see it before you raise or build.

  • Category deep-dive
  • Name and brand direction
  • Clickable prototype of the core flow
  • Pitch-ready screens
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Most chosen

Full product build

8–12 weeks

Fixed quote within 48 hours of your brief

You're ready to launch and want every side of the product done together.

  • Complete brand system
  • Customer app + partner apps
  • Ops dashboard and website
  • Synced demo and code hand-over
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Studio on call

Monthly

Fixed quote within 48 hours of your brief

You've launched and need a design and build team without hiring one.

  • A dedicated designer–engineer pair
  • New features every sprint
  • Brand and site upkeep
  • Pause or stop any month
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Questions

Before you ask.

Anything else? Write to hello@thesaral.com.

How much does a build cost?

It depends on how many sides the product has. Every project gets a fixed quote within 48 hours of your brief, so you know the number before we start — no hourly billing.

How long until we can launch?

A concept sprint takes two weeks. A full product — brand, customer app, partner apps, dashboard and website — usually takes 8 to 12 weeks.

Who owns the code and designs?

You do. Source code, design files and brand assets are handed over in full, in repositories and tools your team can keep using.

Can you work with our in-house team?

Yes. We can build the whole product, or slot in beside your engineers and designers and hand over as we go.

Will you sign an NDA?

Always, before the first call if you like. Your idea stays yours.

What do you need from us to start?

A rough brief and an hour of your time. The four-tap brief below is enough to get a first call booked.

Start a project

Tell us what you're building. We'll show you how it looks.

Four taps, about a minute. Fixed quote within 48 hours.