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Start a business · 100 playbooks

Start the business. We'll build what it runs on.

Plain playbooks for starting a business in India: the models to choose from, the licences you need, what it costs to open, the steps to your first customer, and the tech that helps at each stage.

50 Playbooks · Food · Services · Retail
FullPlate restaurant and online food ordering app
Homecraft on-demand home repair and services app
Groundwork fitness club and gym membership app
Licences · Costs · Day-1 Tech
50 Indian Playbooks·FSSAI & GST Licences·Startup Cost Breakdowns·Fixed 48h Quote

Delivery, quick commerce, subscriptions · 18

Food & grocery

Rides, fleets, trucks, EVs · 8

Mobility & logistics

On-demand pros and bookings · 10

Home & local services

Stores, catalogues, try-ons · 18

Commerce & D2C

Care, pharmacy, gyms · 11

Health & fitness

Learning and live classes · 7

Education

Inboxes, back-office tools, SaaS · 12

Business software

Next · GuidesBuild it right the first time.Costs, payments, data law, languages and launching: what we tell founders on the first call.

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How we workProcess Twelve weeks from category to company, and three ways to work with us.Read before you buildGuides Plain-English guides on app costs, UPI, the DPDP Act and launching in India.Fixed quote in 48 hoursStart a project